Job Description
Looking for a talented Content Lead with expertise in the BFSI sector to join our team. The ideal candidate will be responsible for getting created high-quality and engaging content that resonates with our target audience, primarily in the financial services.
Responsibilities:
- Get the team to create compelling and informative content, including articles, blogs, case studies, whitepapers, and social media posts, for our target audience in the BFSI sector.
- Conduct thorough research on industry trends, consumer behavior, and market insights to generate fresh and relevant ideas for content.
- Develop a deep understanding of our brand, target audience, and product/service offerings to ensure consistency and accuracy of content.
- Collaborate with cross-functional teams, including Marketing, Sales, and Product, to create content that aligns with business goals and objectives.
- Edit and proofread content to ensure high quality, error-free, and consistent messaging across all channels.
- Stay up to date with the latest industry trends, technologies, and best practices in content writing, SEO, and digital marketing.
Requirements:
- Proven experience as a Content Lead/Manager with a focus on BFSI, preferably in a B2C setting.
- Excellent written and verbal communication skills in English.
- Strong research and analytical skills, with the ability to translate complex information into easy-to-understand content.
- Knowledge of SEO principles and experience with keyword research and optimization.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Experience with content management systems and basic HTML/CSS knowledge is a plus.
- Bachelors degree in English, Journalism, Marketing, or a related field.